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Top 3 tech marketing trends from summer 2025

Top 3 tech marketing trends from summer 2025

This summer has been a busy one in the world of marketing technology, with some major shifts that will shape how brands connect with audiences online.   From new Google search features to major social platforms rethinking content visibility, here are the top three...
How employee advocacy can boost your B2B brand

How employee advocacy can boost your B2B brand

When people think about branding, they usually picture shiny logos, fancy colour palettes and maybe a catchy tagline. And sure, that stuff matters. But if you’re in B2B, there’s one seriously underrated branding superpower you might be missing: your people. Yep—your...
Are AI chatbots really the future of web support?

Are AI chatbots really the future of web support?

If you’re in the tech, web or SaaS industries, you’ve probably encountered the same age-old problem: what’s the best way to manage a huge library of support content? So many websites come with hundreds of articles, tutorials, videos and FAQs, all carefully crafted...