01625 789050 hello@weareembrace.com

B2B branding

Move your business forward

Drive your business performance through brand transformation.

Embrace Marketing team photo | B2B branding

Embrace Marketing is an expert B2B branding agency – our goal is to uncover the most impactful and relevant opportunities to enable long-term growth.

In the rapidly advancing world we live in – standing still isn’t an option. Competition is ever increasing, and tech and AI are enabling faster workflows. We believe that your brand should act as a powerful tool to drive positive culture, energise incredible brand experiences and activate target audience conversion and retention.

Embrace Marketing team photo | B2B branding

Embrace Marketing is an expert B2B branding agency – our goal is to uncover the most impactful and relevant opportunities to enable long-term growth.

In the rapidly advancing world we live in – standing still isn’t an option. Competition is ever increasing, and tech and AI are enabling faster workflows. We believe that your brand should act as a powerful tool to drive positive culture, energise incredible brand experiences and activate target audience conversion and retention.

B2B branding experts

Develop a
 differentiated
proposition

Speak the same
 language across
 your business

Increase your
 brand equity

B2B branding experts

Develop a differentiated proposition

Speak the same language across your business

Increase your brand equity

Choose the best approach for you

We make your brand development approach unique to your exact needs. Whether you take a depth, agile or light approach – your project will be led by B2B branding and brand identity development experts.

Depth

Team insight workshops

Qual and quant research

Competitor review

Market desk research

Key stakeholder rebrand onboarding

Brand vision, mission and purpose

Brand positioning

Brand value proposition

Brand messaging pillars

Primary and secondary messaging

Tone of voice

Brand visual identity

Brand collateral

Brand guidelines

Rebrand launch campaign

Agile

Team insight workshop

Competitor review

Key stakeholder rebrand onboarding

Brand value proposition

Tone of voice

Brand visual identity

Brand collateral

Brand guidelines

Rebrand launch campaign

Light

Brand visual identity refresh

Refreshed tagline

Key brand messaging

Brand collateral

Choose the best approach for you

We make your brand development approach unique to your exact needs. Whether you take a depth, agile or light approach – your project will be led by B2B branding and brand identity development experts.

Depth

Team insight workshops

Qual and quant research

Competitor review

Market desk research

Key stakeholder rebrand onboarding

Brand vision, mission and purpose

Brand positioning

Brand value proposition

Brand messaging pillars

Primary and secondary messaging

Tone of voice

Brand visual identity

Brand collateral

Brand guidelines

Rebrand launch campaign

Agile

Team insight workshop

Competitor review

Key stakeholder rebrand onboarding

Brand value proposition

Tone of voice

Brand visual identity

Brand collateral

Brand guidelines

Rebrand launch campaign

Light

Brand visual identity refresh

Refreshed tagline

Key brand messaging

Brand collateral

Looking to develop your brand to gain a competitive edge?

Why Embrace Marketing?

Our brand development experts at Embrace have a depth of experience generating powerful brands for B2B organisations and charities. We have founded and apply our RiSE brand development approach which is a strategic framework to advance brands across the brand journey from the early stages of insight, vision and purpose through to brand activation across all key stakeholders.

Rise Logo | B2B branding

Why Embrace Marketing?

Our brand development experts at Embrace have a depth of experience generating powerful brands for B2B organisations and charities. We have founded and apply our RiSE brand development approach which is a strategic framework to advance brands across the brand journey from the early stages of insight, vision and purpose through to brand activation across all key stakeholders.

Rise Logo | B2B branding

Research

Multiple stakeholder insights
Impartial evaluation
Uncover differentiation
Brand strategy

Ignite

Brand value proposition
Brand visual identity
Brand guidelines
Brand architecture

Share

Brand launch
Brand awareness campaigns
Stakeholder experience

Evaluate

Brand perception
Audience reach
Engagement and enquiries
Brand equity

Rise tablet | B2B branding

Take the RiSE brand challenge today to see how your brand is currently performing. Reveal your gaps and the areas you need to work on.

Featured case studies

IfM Engage

Our objective was to uncover true value and differentiation for a leading university organisation. Find out how we conducted key research, developed a brand value proposition, a brand visual identity, and a new website to bring the refreshed brand to life.

East Cheshire NHS Charity

Embrace won a competitive pitch to rename, rebrand and develop a refreshed website and collateral for East Cheshire NHS Charity (formerly ECHO). We immersed ourselves in primary research and developed a distinctive brand identity that brings to life what the charity does, what makes the charity special and why stakeholders should get involved.

Featured case studies

IfM Engage

Our objective was to uncover true value and differentiation for a leading university organisation. Find out how we conducted key research, developed a brand value proposition, a brand visual identity, and a new website to bring the refreshed brand to life.

East Cheshire NHS Charity

Embrace won a competitive pitch to rename, rebrand and develop a refreshed website and collateral for East Cheshire NHS Charity (formerly ECHO). We immersed ourselves in primary research and developed a distinctive brand identity that brings to life what the charity does, what makes the charity special and why stakeholders should get involved.

Move your business forward and contact us today to get in touch with a brand development expert.

Featured content

What is a brand value proposition?

Many organisations don’t have a clear brand value proposition for their organisation and/or products and services. Yet, from a wide range of experience across B2B and not-for-profit clients, we have seen first-hand how valuable brand value propositions are.

This guide is all about what is a brand value proposition and how you can best utilise your proposition to inform your communications across your organisation with consistency and genuine differentiation.

Featured content

What is a brand value proposition?

Many organisations don’t have a clear brand value proposition for their organisation and/or products and services. Yet, from a wide range of experience across B2B and not-for-profit clients, we have seen first-hand how valuable brand value propositions are.

This guide is all about what is a brand value proposition and how you can best utilise your proposition to inform your communications across your organisation with consistency and genuine differentiation.