B2B branding
Move your business forward
Drive your business performance through brand transformation.
Embrace Marketing is an expert B2B branding agency – our goal is to uncover the most impactful and relevant opportunities to enable long-term growth.
In the rapidly advancing world we live in – standing still isn’t an option. Competition is ever increasing, and tech and AI are enabling faster workflows. We believe that your brand should act as a powerful tool to drive positive culture, energise incredible brand experiences and activate target audience conversion and retention.
B2B branding experts
Develop a differentiated proposition
Speak the same language across your business
Increase your brand equity
B2B branding experts
Develop a differentiated proposition
Speak the same language across your business
Increase your brand equity
Choose the best approach for you
We make your brand development approach unique to your exact needs. Whether you take a light, agile or depth approach – your project will be led by B2B branding and brand identity development experts.
Brand visual identity refresh
Refreshed tagline
Key brand messaging
Brand collateral
Team insight workshop
Competitor review
Key stakeholder rebrand onboarding
Brand value proposition
Tone of voice
Brand visual identity
Brand collateral
Brand guidelines
Rebrand launch campaign
Team insight workshops
Qual and quant research
Competitor review
Market desk research
Key stakeholder rebrand onboarding
Brand vision, mission and purpose
Brand positioning
Brand value proposition
Brand messaging pillars
Primary and secondary messaging
Tone of voice
Brand visual identity
Brand collateral
Brand guidelines
Rebrand launch campaign
Looking to develop your brand to gain a competitive edge?
Why Embrace Marketing?
Our brand development experts at Embrace have a depth of experience generating powerful brands for B2B organisations and charities. We have founded and apply our RiSE brand development approach which is a strategic framework to advance brands across the brand journey from the early stages of insight, vision and purpose through to brand activation across all key stakeholders.
Multiple stakeholder insights
Impartial evaluation
Uncover differentiation
Brand strategy
Brand value proposition
Brand visual identity
Brand guidelines
Brand architecture
Brand launch
Brand awareness campaigns
Stakeholder experience
Brand perception
Audience reach
Engagement and enquiries
Brand equity
Take the RiSE brand challenge today to see how your brand is currently performing. Reveal your gaps and the areas you need to work on.
Featured case studies
IfM Engage
Our objective was to uncover true value and differentiation for a leading university organisation. Find out how we conducted key research, developed a brand value proposition, a brand visual identity, and a new website to bring the refreshed brand to life.
East Cheshire NHS Charity
Embrace won a competitive pitch to rename, rebrand and develop a refreshed website and collateral for East Cheshire NHS Charity (formerly ECHO). We immersed ourselves in primary research and developed a distinctive brand identity that brings to life what the charity does, what makes the charity special and why stakeholders should get involved.
Move your business forward and contact us today to get in touch with a brand development expert.
Featured content
What is a brand value proposition?
Many organisations don’t have a clear brand value proposition for their organisation and/or products and services. Yet, from a wide range of experience across B2B and not-for-profit clients, we have seen first-hand how valuable brand value propositions are.
This guide is all about what is a brand value proposition and how you can best utilise your proposition to inform your communications across your organisation with consistency and genuine differentiation.
Latest thinking
Get in touch
Embrace Marketing is a B2B marketing agency. We work with global B2B and national not-for-profit organisations who make a positive impact on our world.
Find out how we can help you.