by Katie Hargreaves | Feb 24, 2026 | Branding, Outsourced Marketing, Strategy
The art of balancing brand + activation for growth How well are you currently balancing brand + activation for growth? Embrace recently hosted a webinar on the hot topic of how you need a considered balance for your organisation to drive sustainable growth. With B2B...
by Katie Hargreaves | Feb 12, 2026 | Branding, Creative, Strategy
Is it time to refresh your brand? Brand has moved way beyond the early days of cattle branding. It’s not meant to stay the same forever! But in B2B, we sometimes treat it that way, sticking to the same vision, mission, proposition and identity – because it feels...
by Becky Reardon | Oct 23, 2025 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Jack Lenton | Oct 2, 2025 | Branding, Team, Websites
Join our workshop ‘How to win faster with agile marketing’ at B2B Marketing Live We’re excited to announce that Embrace will once again be heading to B2B Marketing Live, taking place at ExCeL London on 19–20 November 2025! You’ll find us at stand B2B-G24...
by Becky Reardon | Sep 30, 2025 | Branding, Strategy
What is B2B brand positioning and why does it matter? Brand positioning is hugely important in B2B organisations. When your brand positioning in the marketplace is crystal clear, every team member can push forward in the same, cohesive direction. Brand positioning...
by Becky Reardon | Sep 25, 2025 | Branding, Creative, Digital, Strategy
How do you rebrand after an acquisition? When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to...
