by Jack Lenton | Feb 23, 2023 | Digital, Websites
ChatGPT and AI: The end of the (content) world? Jack Lenton, Senior Content Executive at Embrace ponders the impact of ChatGPT and AI on content generation. Every so often, an invention comes along that is so ground-breaking it completely transforms the way we live...
by Katie Hargreaves | Jan 12, 2023 | Digital, Outsourced Marketing, Strategy
B2B marketing trends for 2023 Hello, 2023! It’s that time of year again to set your marketing strategy if you haven’t done already. This blog touches on the key B2B marketing trends to be aware of in 2023 to get the most from your strategy and efforts. With 63% of...
by Katie Hargreaves | Oct 31, 2022 | Digital, Outsourced Marketing, Strategy
To Christmas or not to Christmas? Christmas is just around the corner! Where has the year gone?! When we all begin to wind down for the festive season, the B2B world, in turn, becomes less engaged with online content as they prepare for the new year ahead. So, how do...
by Katie Hargreaves | Aug 18, 2022 | Digital, Strategy, Websites
Why to get serious about CRM How joined up is your sales and marketing? Are you using a customer relationship management (CRM) system to track your prospects and customers and to align your sales and marketing activities? We find that many SMEs struggle to implement...
by Katie Hargreaves | Jul 11, 2022 | Creative, Digital, Outsourced Marketing, Strategy
How to use LinkedIn for lead generation Interested in growing your target audience and enquiries on LinkedIn? Whether you want to improve your strategy through automation, content or tracking your performance, see our infographic for our top tips on using LinkedIn to...
by Katie Hargreaves | Jun 28, 2022 | Digital, Outsourced Marketing, Strategy
B2B email marketing is here to stay Think email marketing is a thing of the past? Think again. As the world of marketing continues to develop, organisations are as always looking for the best channels to share their latest campaigns and updates with their target...
