by Jack Lenton | Apr 18, 2023 | Digital, SEO, Strategy, Websites
Which SEO metrics are most important to track? If you are reading this blog, you probably already know how crucial search engine optimisation (SEO) is to digital marketing. But did you know there are a few key SEO metrics that can hugely improve the effectiveness of...
by Katie Hargreaves | Apr 4, 2023 | Digital, SEO, Strategy, Websites
SEO techniques to avoid The term ‘SEO’ has been around since the mid-nineties, predating Google which was established in 1998. Back then, search engines like Yahoo ran like an online directory instead. Remember the Yellow Pages? Essentially, it was a huge, physical...
by Jack Lenton | Feb 23, 2023 | Digital, Websites
ChatGPT and AI: The end of the (content) world? Jack Lenton, Senior Content Executive at Embrace ponders the impact of ChatGPT and AI on content generation. Every so often, an invention comes along that is so ground-breaking it completely transforms the way we live...
by Katie Hargreaves | Jan 12, 2023 | Digital, Outsourced Marketing, Strategy
B2B marketing trends for 2023 Hello, 2023! It’s that time of year again to set your marketing strategy if you haven’t done already. This blog touches on the key B2B marketing trends to be aware of in 2023 to get the most from your strategy and efforts. With 63% of...
by Katie Hargreaves | Oct 31, 2022 | Digital, Outsourced Marketing, Strategy
To Christmas or not to Christmas? Christmas is just around the corner! Where has the year gone?! When we all begin to wind down for the festive season, the B2B world, in turn, becomes less engaged with online content as they prepare for the new year ahead. So, how do...
by Katie Hargreaves | Aug 18, 2022 | Digital, Strategy, Websites
Why to get serious about CRM How joined up is your sales and marketing? Are you using a customer relationship management (CRM) system to track your prospects and customers and to align your sales and marketing activities? We find that many SMEs struggle to implement...
