Where to start with SEO

Where to start with SEO

Chances are you’ve heard of Search Engine Optimisation (SEO) and have an idea of how crucial it is when it comes to improving your website’s visibility on search engines like Google. For beginners, the world of SEO can sometimes seem daunting and complex, but...
Embrace rebrands East Cheshire NHS Charity

Embrace rebrands East Cheshire NHS Charity

We’re delighted to have developed and launched a refreshed brand, collateral and website for East Cheshire NHS Charity (formerly ECHO)! Our collaboration with East Cheshire NHS Charity, the official charity of East Cheshire NHS Trust, has resulted in a distinctive...
SEO techniques to avoid

SEO techniques to avoid

We’ve all heard about Search Engine Optimisation (SEO), but do you really know how to use it and how not to use it? The term ‘SEO’ has been around since the mid-nineties, predating Google which was established in 1998. Back then, search engines like Yahoo ran like an...
ChatGPT and AI: The end of the (content) world?

ChatGPT and AI: The end of the (content) world?

Jack Lenton, Senior Content Executive at Embrace ponders the impact of ChatGPT and AI on content generation. Every so often, an invention comes along that is so ground-breaking it completely transforms the way we live our day-to-day lives. In the 20th century it was...