ELEVATING BRANDS
for medical devices
Full-service medical device marketing agency in Cheshire, UK
Creating distinctive brands and marketing campaigns for medical device organisations
For the medical device manufacturing and distribution industry brand building and strategic marketing play a key role. From our experience of working with growing medical device manufacturing clients, the brand portfolio must be well maintained. Often as organisations expand their offerings to key NHS and private healthcare audiences there are several important considerations.
Has your organisation kept acquiring new businesses and product lines in the same or different therapeutic areas?
As a brand portfolio expands, to what extent should brands appear as part of a consistently branded suite vs be distinctive to one another?
As a distributor, to what extent do you need to strengthen your own organisation’s brand and display it next to product brands and how can the two work in harmony?
Has your organisation kept acquiring new businesses and product lines in the same or different therapeutic areas?
As a brand portfolio expands, to what extent should brands appear as part of a consistently branded suite vs be distinctive to one another?
As a distributor, to what extent do you need to strengthen your own organisation’s brand and display it next to product brands and how can the two work in harmony?
Ready to differentiate
your brand?
At Embrace Marketing, we help medical device manufacturing and distribution organisations to bring clarity to their brand strategy, messaging and identity. We create distinctive brand value propositions and memorable brand interactions at the right place and time to engage your audience. With over a decade of experience in the healthcare sector, we combine our industry knowledge with a strategic and creative approach.
Get in touch to see how we help build brand architecture, bring clarity and strong distinctive brands for medical device manufacturers and distributors
A full-service medical device marketing agency our in-house team is experienced across all aspects of brand development, marketing campaigns, content and website development for medical device organisations.
Brand strategy
Brand insights
Brand identity
Digital strategy
Copywriting
Graphic design
Infographics
Video & product photography
PowerPoint slides
Website design & build
Brand strategy
Brand insights
Brand identity
Digital strategy
Copywriting
Graphic design
Infographics
Video & product photography
PowerPoint slides
Website design & build
FEATURED
case study
BLINK MEDICAL
We needed to bring clarity and distinctiveness to a company and product sub-brands whilst considering brand architecture and positioning as part of a wider group. See how we uncovered current brand experiences and points of value to refresh the brand messaging and visual identity.
We made the decision to work with an external agency to help further develop our value propositions and refresh our brand. After engaging with a number of agencies, we made the decision to work with Embrace, as they very quickly understood our business and the market we work in. This decision turned out to be a great one! The team at Embrace took us on a journey that resulted in us having a greater understanding of our customer needs, the value we bring and how we can develop our business further. Our refreshed brand and the development of a structured brand architecture has provided us with a platform we can leverage as we continue to grow as a business.
Tim Price, Sales Director,
Corza Medical (Blink Medical is now part of Corza Medical)
LATEST
thoughts
Why accessibility matters for B2B and not-for-profits
Let’s be honest, when most people think about websites, accessibility isn’t always top of mind. But we believe it should be! Accessibility is about making your website usable for everyone, including people with disabilities, those on mobile devices in busy...
The art of balancing brand + activation for growth
How well are you currently balancing brand + activation for growth? Embrace recently hosted a webinar on the hot topic of how you need a considered balance for your organisation to drive sustainable growth. With B2B increasingly focused on short-term leads, the...
Is it time to refresh your brand?
Brand has moved way beyond the early days of cattle branding. It’s not meant to stay the same forever! But in B2B, we sometimes treat it that way, sticking to the same vision, mission, proposition and identity – because it feels comfortable. If your...
