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The new era of B2B marketing has arrived

The new era of B2B marketing has arrived

The new era of B2B marketing has arrived A new era for B2B marketing has been activated – and there is no going back! Whilst we’ve seen B2B marketing evolve over the past decade, with tech advancements and the impact of global events, the change we are in now is the...
Is LinkedIn still good for B2B lead generation?

Is LinkedIn still good for B2B lead generation?

Is LinkedIn still good for B2B lead generation? When it comes to B2B marketing, no platform rules the roost quite like LinkedIn. Since its launch in 2003 (and perhaps more crucially, its acquisition by Microsoft in 2016), it’s become the go-to hub for professionals...