In today’s super competitive business landscape, staying ahead often requires more than just a great product or service. It demands strategic and consistent brand building and marketing efforts that not only capture attention but also cultivate lasting relationships with customers.
For many businesses, navigating the ever-increasing complexities of marketing can be daunting. How can you possibly cover all of the marketing necessities in today’s environment. You need to be experts in marketing strategy, brand building, segmentation, market research, copywriting, graphic design, SEO, website development – not to mention the plethora of skills needed to generate a well-targeted marketing campaign that delivers the ROI you need. This is where outsourced marketing can be a game-changer.
But what exactly does outsourced marketing entail, and how can businesses leverage it effectively? Our MD, Becky Reardon, answers the top questions we get asked from businesses who are looking to uncover the untapped potential of an outsourced marketing partnership.
Q: Is it the right time to outsource marketing for your business?
A: If you have gaps in your marketing, then it’s the right time. The great thing about outsourcing is you can get the exact skills you need to meet your exact needs. You can outsource as much or as little as you want. You can outsource an entire marketing role or just a campaign – it’s about what will best fulfil your objectives, business needs and ROI.
Q: How does Embrace collaborate with businesses as an outsourced partner?
A: Again, it’s fully flexible and completely dependent on your needs. We work with company directors and/or a commercial lead if a company doesn’t have a marketing partner and we become the full marketing partner – working closely to generate the strategy and then driving and implementing all aspects of the plan. If there are marketing functions within the business then we work with them to help implement their plan including running key campaigns and brand awareness activities to build targeted client relationships, touchpoints, and enquiries.
Q: What are the positives of outsourcing marketing?
A: You only commit to what will genuinely help your business. We can advise clients using a wide range of experience with B2B and not-for-profits on what will work and what won’t so you can maximise your budget and ROI. At Embrace all our regular clients have a dedicated project team which includes all functions they need – a marketing director, marketing account manager, content and copywriting manager and design manager.
Q: What are the most successful outsourced marketing campaigns Embrace has worked on?
A: The most successful campaigns are where we join up sales and marketing. When we can maximise touchpoints with the right audience, combined with the right messages, that’s when we make a real difference. Taking an account-based approach to secure higher value sales is also successful – building relationships and demonstrating expertise in a highly targeted way. Ultimately though we always start by looking at the company’s brand and making sure that it is as strong as it can be before we get started.
Q: What sets Embrace apart from other B2B marketing agencies?
A: Embrace’s team has a range of skillsets that cover all marketing functions. You can’t expect someone in-house to have all the marketing skills needed as you have to wear too many hats – strategy, copywriting, design, SEO, digital – the list is endless! We have worked with such a wide range of B2B clients with different marketing challenges, across industries and it’s really enjoyable to share our knowledge with new clients and case studies on what has worked in similar scenarios. We like to make sure everything we do at Embrace is about making the most of marketing budgets to achieve the best outcomes for our clients.
What next?
If you’re interested in outsourcing your marketing, get in touch for a chat about what would work best for your organisation!
Embrace Marketing is a specialist outsourced marketing agency. We’re a unique hybrid, as our team combines both in-house and agency skills and expertise. It makes our outsourced client relationships seamless, as we deeply understand the best way to integrate our team with your team.
You’ll find that we quickly understand what your business does and what makes you different, your objectives and how best to engage your target audience. We always hit the ground running, supporting with a priority list of actions to make an immediate difference to your sales and marketing efforts. Email us or visit our Outsourced Marketing page for more on our approach.
This latest thinking article was written by:
Katie Hargreaves
Content Manager
