As we step into 2025, the graphic design industry is buzzing with new ideas. This year’s trends are all about merging cutting-edge tech with timeless creativity. Here are five of our favourite trends, that we think are set to shape the year ahead.
AI-aided design
AI: love it or hate it, it’s here to stay! The design world is no exception, and we can’t afford to ignore its potential. Used well, AI can streamline processes, spark creativity and deliver unique results. Generative images, for example, have come a long way—helping us create visuals that tell your brand story rather than relying on overused stock photos. AI tools also enhance user experiences across mediums, from videos and podcasts to animations and illustrations.
But let’s be clear—AI is a tool, not a replacement. The heart of great design lies in personal insight and critical thinking, something technology can’t replicate. Overuse risks diluting quality and losing the soul of a design. Some predict a backlash, with a return to handcrafted, traditional methods. For now, though, it’s about balance: embracing AI’s possibilities while keeping the human touch at the core.
An increase in animation
Animation is a game-changer for storytelling. For example, animated infographics can guide a user through information in a more engaging way than your usual static content. The advantage of motion in design is it attracts attention – you can utilise it on your website and social feeds to draw the eye or influence user decision making. And who doesn’t love an animated mock-up to showcase products or services without drowning people in text?
Human-first design
Inclusive design is no longer optional. Designers are prioritising visuals that work for everyone, considering age, ability, culture and identity. From accessible colour palettes to screen-reader-friendly layouts and diverse representation, human-first design ensures welcoming and meaningful experiences for all audiences.
Bold minimalism
From social media posts to posters and exhibition graphics, keep an eye out for designs that strip things back to just the essentials. We’re talking bold typography paired with bold (and sometimes clashing!) colours, all set against clean, simple layouts. It’s a powerful combo that grabs attention and gets your message across loud and clear. Expect to see this trend everywhere – especially on LinkedIn and other social platforms – as brands embrace this impactful way to connect with their audience. We’re here for it!
3D and immersive experiences
3D and VR are reshaping the design landscape. From hyper-realistic product renderings to interactive VR environments, 3D design is pushing the boundaries of creativity. In 2025, expect to see more brands investing in immersive experiences, whether through augmented reality (AR) ads, virtual try-ons, or spatial web design. These immersive experiences captivate audiences and take engagement to a whole new level.
What are your thoughts on these trends? Are there others you’re excited about? Let’s keep the conversation going as we navigate this exciting year in design. Want to talk more about creating inspiring designs for your business? Feel free to get in touch.
This latest thinking article was written by:
Grace Williams
Head of Design
