by Jack Lenton | Jun 1, 2023 | Branding, Creative, Strategy
What is brand architecture? Brand architecture is hugely important and can bring numerous competitive benefits for all types of B2B organisations. Brand architecture is an excellent way to strategise and organise your products and/or services. In this blog post, we’ll...
by Becky Reardon | Feb 28, 2023 | Branding, Strategy
Invigorate your B2B brand with purpose and differentiation Join us on Thursday 20th April, to Invigorate your B2B brand with purpose and differentiation at an upcoming webinar with Embrace! Register now Is your brand truly differentiated vs. the competition? Do you...
by Grace Williams | Jan 26, 2023 | Branding, Creative, Strategy
Five design trends set to take over 2023 The past couple of years have been challenging, hectic, scary, unpredictable, and many more things all at once. From the Black Lives Matter movement to a global pandemic and the threat of nuclear war, the likelihood is all of...
by Becky Reardon | Dec 15, 2022 | Branding, Creative, Strategy
Is your B2B brand ready for 2023? Most businesses are focused more than ever when it comes to their objectives and growth plans for the next 1-5 years. With the impact of the pandemic and now a recession – we have to be! There’s no room for not having a solid...
by Sophie Stubbs | Sep 7, 2022 | Branding, Strategy
Common brand identity mistakes not to make So, you’ve crafted your brand strategy and brand value proposition, now it’s time to create or refresh your brand visual identity. But wait, before you get started have a read of this. Our Senior Design and Brand Manager...
by Grace Williams | Jul 6, 2022 | Branding, Creative
Pharma rebrands in the spotlight Traditionally, global pharma companies would often shy away from bold, fresh branding, instead sticking to a more corporate and ‘safer’ approach. Given the serious and sensitive nature of their work, it’s understandable that...
