by Becky Reardon | Jun 10, 2022 | Branding, Creative, Storytelling, Team, Websites
Embrace launches refreshed brand and website We’re delighted to have launched our refreshed Embrace brand and website! With a purpose to embrace what makes client’s brands truly different – we decided that it was time for a refresh to better communicate what makes...
by Grace Williams | May 11, 2022 | Branding, Creative, Strategy
Why Colour is Essential for B2B Brand Success When we consider the different elements which make up a brand’s identity, the colour palette is a crucial component in how people envision your brand. Humans are extremely visual beings; and, as colours are so powerful,...
by Becky Reardon | Feb 10, 2022 | Branding, Outsourced Marketing, Strategy
How emotion builds stronger B2B brands Where’s the emotion in B2B marketing? Often non-existent, isn’t it?! That’s a problem – because emotion creates personal, instinctive connections. B2B marketing seems to be much more rational and factual when compared to B2C...
by Sophie Stubbs | Jan 11, 2022 | Branding, Creative
Upcoming design trends for 2022 Trends in the design world tend to shift and change at a relatively slow pace. That said, many aspects of design have begun to reflect the chaos and uncertainty we’ve all encountered during the last couple of years. As a team, we’ve...
by Embrace | Oct 26, 2021 | Branding, Strategy
How to build brand trust Since the pandemic, 70% say trusting a brand is more important today than in the past. ¾ of B2B organisations will also stay loyal due to brand trust – even if it’s more expensive than an alternative provider! Obviously if you’ve had a...
by Becky Reardon | Sep 16, 2021 | Branding, Storytelling, Team
Embrace wins two branding pitches in one day We’re thrilled to have won two competitive pitches for brand development projects in one day! One is for a new sustainability brand for a global healthcare company and the other is for a new cutting-edge cloud-based brand...
