We’re thrilled to have won two competitive pitches for brand development projects in one day! One is for a new sustainability brand for a global healthcare company and the other is for a new cutting-edge cloud-based brand for a well-established professional services firm.
It’s not surprising the focus of these two new brands given the trends we’ve been observing recently. Sustainability is finally at the forefront and the advancement of tech is on the rise to improve efficiencies and gain competitive advantage.
Our Managing Director, Becky Reardon, said: “We’re super excited to have won two pitches in one day – a first for us! I think what makes our brand development process a bit different is that we fuse a strategic, evidence-based branding approach with creativity in messaging and visual identity. We don’t develop ‘fluffy’ brands. We help to develop creative brands with true, authentic meaning. We also tend to win the projects which have a complex B2B branding need. This can include brand hierarchy and sub-brands, or having a complex proposition, target audience or stakeholder structure. We can’t wait to get cracking with these two new projects.”
Embrace’s brand development process follows the B2B RiSE brand model which was devised by us in 2019. The RiSE brand model identifies the strategic work which is needed depending on where a brand is at in its lifecycle.
This latest thinking article was written by: