by Grace Williams | Jan 29, 2024 | Branding, Creative, Strategy
Five design trends set to take over in 2024 2023 is set to be an exciting year for graphic design. The combination of constantly evolving AI tools as well as an increased desire for more of a human touch will see varied bold leaps taken in the design world. Here are a...
by Jack Lenton | Dec 19, 2023 | Branding, Digital, Strategy
How to influence customer decision-making: The five-stage buying process With customers now expecting increasingly personalised services, understanding the customer’s decision-making journey is more important than ever. By knowing every step of your customer’s buying...
by Jack Lenton | Oct 26, 2023 | Branding
Differentiation vs distinctiveness: How should brands stand out from the crowd? Are you clear on the unique qualities that make your brand stand out from competitors? When it comes to conveying the individual qualities of your brand to potential customers, two key...
by Becky Reardon | Oct 13, 2023 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
Embrace to present and exhibit at B2B Marketing Expo London We’re presenting and exhibiting at the B2B Marketing Expo at ExCeL London for the third time on 29-30th November this year! If you haven’t been before it’s definitely worth a visit. There are lots of varied...
by Katie Hargreaves | Aug 14, 2023 | Branding, Creative, Websites
Embrace rebrands East Cheshire NHS Charity We’re delighted to have developed and launched a refreshed brand, collateral and website for East Cheshire NHS Charity (formerly ECHO)! Our collaboration with East Cheshire NHS Charity, the official charity of East Cheshire...
by Jack Lenton | Jun 20, 2023 | Branding, Creative, Strategy
Why brand strategy is so important Branding is an essential aspect of any business, regardless of its size or industry. As Forbes magazine editor-in-chief, coincidentally named Steve Forbes, once commented: “Your brand is the single most important investment you can...
