by Embrace | Sep 7, 2022 | Branding, Strategy
So, you’ve crafted your brand strategy and brand value proposition, now it’s time to create or refresh your brand visual identity. But wait, before you get started have a read of this. Our Senior Design and Brand Manager Sophie will share with you some common brand...
by Embrace | Jul 6, 2022 | Branding, Creative
Traditionally, global pharma companies would often shy away from bold, fresh branding, instead sticking to a more corporate and ‘safer’ approach. Given the serious and sensitive nature of their work, it’s understandable that historically pharma branding has focused on...
by Embrace | Jun 23, 2022 | Branding, Creative, Digital, Strategy
When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to continuity for employees, customers, and suppliers...
by Embrace | Jun 10, 2022 | Branding, Creative, Storytelling, Websites
We’re delighted to have launched our refreshed Embrace brand and website! With a purpose to embrace what makes client’s brands truly different – we decided that it was time for a refresh to better communicate what makes them different. The refreshed brand and...
by Embrace | May 11, 2022 | Branding, Creative, Strategy
When we consider the different elements which make up a brand’s identity, the colour palette is a crucial component in how people envision your brand. Humans are extremely visual beings; and, as colours are so powerful, they can be extremely impactful in the way we...
by Embrace | Feb 10, 2022 | Branding, Outsourced Marketing, Strategy
Where’s the emotion in B2B marketing? Often non-existent, isn’t it?! That’s a problem – because emotion creates personal, instinctive connections. B2B marketing seems to be much more rational and factual when compared to B2C marketing which has a more emotional...
