Join us on Thursday 20th April, to Invigorate your B2B brand with purpose and differentiation at an upcoming webinar with Embrace!
Is your brand truly differentiated vs. the competition? Do you have a clear brand strategy and value proposition? Think about your key brand messages and then ask yourself “so what”? Do these messages truly resonate with and engage your audience?
All too often B2B organisations don’t unlock their true brand potential. Their messaging is similar to what their competitors are saying. Their brand visual identity is bland and doesn’t support their true proposition. How can you market your organisation successfully if you don’t have a clear brand purpose, differentiated messaging and a succinct statement about what your organisation does?
What to expect?
Join this session for fresh ideas on invigorating your brand!
We will help uncover the gaps you may have in your brand and how to tackle them. We’ll share our RiSE brand develop framework to build brand power, differentiation and a fantastic brand experience.
- Branding for profit and growth
- RiSE brand development model including research, ignite, share and evaluate
- The importance of making emotion connections
- How to build an authentic and meaningful purpose
- B2B examples of purpose statements across industries
- Differentiated brand value proposition example
- Why brand values should be meaningful
Our presentation will be jam-packed with helpful information and practical steps you can take to develop your brand. Register now to be part of it!
Your host
Becky Reardon
Managing Director
