Is your B2B brand ready for 2023?

Is your B2B brand ready for 2023?

Most businesses are focused more than ever when it comes to their objectives and growth plans for the next 1-5 years. With the impact of the pandemic and now a recession – we have to be! There’s no room for not having a solid strategy and plan. Those that aren’t...
Pharma rebrands in the spotlight

Pharma rebrands in the spotlight

Traditionally, global pharma companies would often shy away from bold, fresh branding, instead sticking to a more corporate and ‘safer’ approach. Given the serious and sensitive nature of their work, it’s understandable that historically pharma branding has focused on...