by Embrace | May 1, 2025 | Branding, Digital, Storytelling, Strategy
Have you ever been reading a website page and felt your attention slowly slipping away? In B2B marketing, it can be easy to prioritise flashy graphics or messaging frameworks over the finer details – like tone of voice – that actually make your brand feel human. But...
by Embrace | Apr 23, 2025 | Digital
When it comes to B2B marketing, no platform rules the roost quite like LinkedIn. Since its launch in 2003 (and perhaps more crucially, its acquisition by Microsoft in 2016), it’s become the go-to hub for professionals looking to connect, learn and of course –...
by Embrace | Apr 11, 2025 | Digital, SEO, Websites
We’ve all been there. You click a link to visit a website and… nothing happens. Sitting and waiting in vain for a slow, clunky website to load can be such a pain! Website performance isn’t just a technical issue; it has a direct impact on your bottom line, too. If...
by Embrace | Mar 18, 2025 | Digital, SEO, Websites
Did you know there are approximately 8.5 billion Google searches every single day? That’s a daily search for every single person on earth! Such a massive volume of searches presents an incredible opportunity for businesses to attract new customers from all over the...
by Embrace | Feb 20, 2025 | Digital, SEO, Websites
If your business has a growing global audience, how can you ensure your international SEO efforts are helping – not hindering – your reach? Expanding your brand’s presence across different markets is an exciting opportunity, but it comes with its own set of...
by Embrace | Jan 31, 2025 | Digital, SEO, Websites
It’s the tech news that everyone is talking about right now: the launch of Chinese company DeepSeek’s new open-source large language model (LLM) has sent shockwaves through the AI industry. The chatbot, developed on a shoestring budget, is currently topping the charts...
