by Ciarán Reardon | May 27, 2026 | Digital, Websites
5 ways to elevate your website for high-value B2B sales Your website should be generating leads. Not just sitting there. A lot of B2B businesses still treat their website like a digital brochure. It looks good, explains the business and ticks a box, but it’s not...
by Becky Reardon | May 15, 2026 | Digital, SEO, Strategy
8 big shifts shaping B2B marketing in 2026 Becky Reardon, Managing Director, Embrace Marketing has seen B2B marketing evolve significantly during her 17-year career. But the past couple of years have seen some significant shifts. Marketing has been evolving rapidly...
by Katie Hargreaves | Apr 16, 2026 | Digital, Strategy
Why internal communication matters We often spend a lot of time thinking about how to talk to clients, but how often do we think about how we talk to each other? In fast-paced, complex businesses, poor internal communication isn’t just frustrating, it can actually...
by Katie Hargreaves | Mar 3, 2026 | Digital, Strategy
Why accessibility matters for B2B and not-for-profits Let’s be honest, when most people think about websites, accessibility isn’t always top of mind. But we believe it should be! Accessibility is about making your website usable for everyone, including people with...
by Becky Reardon | Oct 23, 2025 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Becky Reardon | Sep 25, 2025 | Branding, Creative, Digital, Strategy
How do you rebrand after an acquisition? When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to...
