by Katie Hargreaves | Aug 18, 2022 | Digital, Strategy, Websites
Why to get serious about CRM How joined up is your sales and marketing? Are you using a customer relationship management (CRM) system to track your prospects and customers and to align your sales and marketing activities? We find that many SMEs struggle to implement...
by Katie Hargreaves | Jul 11, 2022 | Creative, Digital, Outsourced Marketing, Strategy
How to use LinkedIn for lead generation Interested in growing your target audience and enquiries on LinkedIn? Whether you want to improve your strategy through automation, content or tracking your performance, see our infographic for our top tips on using LinkedIn to...
by Katie Hargreaves | Jun 28, 2022 | Digital, Outsourced Marketing, Strategy
B2B email marketing is here to stay Think email marketing is a thing of the past? Think again. As the world of marketing continues to develop, organisations are as always looking for the best channels to share their latest campaigns and updates with their target...
by Grace Williams | May 11, 2022 | Branding, Creative, Strategy
Why Colour is Essential for B2B Brand Success When we consider the different elements which make up a brand’s identity, the colour palette is a crucial component in how people envision your brand. Humans are extremely visual beings; and, as colours are so powerful,...
by Becky Reardon | Mar 8, 2022 | Storytelling, Strategy
Instantly connect through storytelling Regardless of what industry sector you’re in, every organisation has a story to tell! Generating a clear and compelling story can make a big difference to your branding, marketing, and communication efforts. Captivating stories...
by Becky Reardon | Feb 10, 2022 | Branding, Outsourced Marketing, Strategy
How emotion builds stronger B2B brands Where’s the emotion in B2B marketing? Often non-existent, isn’t it?! That’s a problem – because emotion creates personal, instinctive connections. B2B marketing seems to be much more rational and factual when compared to B2C...
