by Becky Reardon | Oct 23, 2025 | Brand, Marketing, Team, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Katie Hargreaves | Oct 8, 2025 | Brand, Team
What is agile marketing and why it matters Ever feel like your marketing campaigns are running on a hamster wheel… lots of activity, but not much forward motion? You’re not alone. That’s where agile marketing comes in. It’s a way of working that...
by Becky Reardon | Sep 25, 2025 | Brand, Team
How do you rebrand after an acquisition? When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to...
by Katie Hargreaves | Sep 16, 2025 | Brand, Marketing, Team
How brands can stay authentic in 2025 Authenticity. It’s one of those words that gets thrown around a lot in marketing but in 2025, it feels more important than ever. With AI pumping out content left, right and centre and so many interactions happening through screens...
by Katie Hargreaves | Aug 5, 2025 | Brand, Team
How employee advocacy can boost your B2B brand When people think about branding, they usually picture shiny logos, fancy colour palettes and maybe a catchy tagline. And sure, that stuff matters. But if you’re in B2B, there’s one seriously underrated branding...
by Atkins Ko | Jul 30, 2025 | Marketing, Team, Websites
Are AI chatbots really the future of web support? If you’re in the tech, web or SaaS industries, you’ve probably encountered the same age-old problem: what’s the best way to manage a huge library of support content? So many websites come with hundreds of articles,...
