by Embrace | Feb 20, 2025 | Digital, SEO, Websites
If your business has a growing global audience, how can you ensure your international SEO efforts are helping – not hindering – your reach? Expanding your brand’s presence across different markets is an exciting opportunity, but it comes with its own set of...
by Embrace | Jan 31, 2025 | Digital, SEO, Websites
It’s the tech news that everyone is talking about right now: the launch of Chinese company DeepSeek’s new open-source large language model (LLM) has sent shockwaves through the AI industry. The chatbot, developed on a shoestring budget, is currently topping the charts...
by Embrace | Jan 15, 2025 | Creative, Digital, Outsourced Marketing, SEO, Strategy, Websites
The year 2025 is in full swing, and long gone are the days of B2B websites being not much more than a catalogue on a screen. There are now over a billion websites crammed into every nook and cranny of the internet, so it’s safe to say that yours needs to be pretty...
by Embrace | Sep 11, 2024 | SEO, Websites
When it comes to SEO, B2B companies can sometimes feel like they’re missing out. With generally smaller and more niche target audiences than B2C businesses, the usual bread and butter SEO strategies can seem like a waste of time. It’s perhaps unsurprising then, that...
by Embrace | Apr 24, 2024 | SEO, Websites
Can you believe that it has only been around 15 months since ChatGPT first launched? In that short time, the OpenAI application and a wide range of other innovative artificial intelligence tools have completely revolutionised all kinds of industries. Copywriting is no...
by Embrace | Mar 20, 2024 | SEO, Websites
In today’s world of marketing, most people are fixated on measuring short-term lead generation. They want leads to flow in quickly and often that can result in a lack of focus and investment into their SEO strategy. Return on Investment (ROI) often comes to the fore...
