by Katie Hargreaves | Dec 19, 2025 | Strategy, Websites
The B2B website checklist for 2026 B2B buyer behaviour is shifting quickly, with an increasing amount of time spent gathering information online to inform the decision-making process. Search via AI is part of the process and patience for slow or confusing websites has...
by Becky Reardon | Oct 23, 2025 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Jack Lenton | Oct 2, 2025 | Branding, Team, Websites
Join our workshop ‘How to win faster with agile marketing’ at B2B Marketing Live We’re excited to announce that Embrace will once again be heading to B2B Marketing Live, taking place at ExCeL London on 19–20 November 2025! You’ll find us at stand B2B-G24...
by Jack Lenton | Sep 3, 2025 | SEO, Websites
SEO that works for search engines and humans You’ve built a user-friendly website that performs on desktop and mobile, added eye-catching designs and started populating it with great content. But how do you ensure it gets seen by the right people? With over a billion...
by Jack Lenton | Aug 26, 2025 | Digital, SEO, Websites
Top 3 tech marketing trends from summer 2025 This summer has been a busy one in the world of marketing technology, with some major shifts that will shape how brands connect with audiences online. From new Google search features to major social platforms rethinking...
by Jack Lenton | Aug 19, 2025 | Digital, SEO, Websites
What is dark social and why is it so important in B2B marketing? You’ve created great content, optimised it for search, and shared it via social media and email campaigns. But then you check your analytics and see a load of traffic coming from… nowhere. If you’ve ever...
