by Katie Hargreaves | Apr 4, 2023 | Digital, SEO, Strategy, Websites
SEO techniques to avoid The term ‘SEO’ has been around since the mid-nineties, predating Google which was established in 1998. Back then, search engines like Yahoo ran like an online directory instead. Remember the Yellow Pages? Essentially, it was a huge, physical...
by Jack Lenton | Feb 23, 2023 | Digital, Websites
ChatGPT and AI: The end of the (content) world? Jack Lenton, Senior Content Executive at Embrace ponders the impact of ChatGPT and AI on content generation. Every so often, an invention comes along that is so ground-breaking it completely transforms the way we live...
by Jack Lenton | Feb 8, 2023 | SEO, Strategy, Websites
Get the most out of Google’s SEO algorithm The past couple of years have been challenging, hectic, scary, unpredictable, and many more things all at once. Google’s search algorithm is constantly evolving to provide the best possible user experience. In recent years,...
by Jack Lenton | Jan 13, 2023 | SEO, Strategy, Websites
Optimise your website performance in 2023 No matter what kind of industry you’re in, having a great quality website can make a huge difference to the success of your business. Many businesses might not feel tech-savvy enough to keep their website up to date, or worry...
by Ciarán Reardon | Oct 14, 2022 | Strategy, Websites
Well-designed intranets solve internal comms challenges “What exactly is an intranet and what is the benefit of having one?”, you might ask. Previously, poorly designed intranets had a bad name, with the stigma of being clunky and full of outdated files. But now,...
by Ciarán Reardon | Oct 5, 2022 | SEO, Websites
What is search engine optimisation (SEO)? Most people have heard about search engine optimisation (SEO) – but not everyone is really sure how to use it properly and incorporate it into their digital marketing strategies. Search Engine Optimisation (SEO) has been...
