2024 website trends

Web design and digital content are rapidly evolving, with new trends and innovations constantly developing at an astonishing pace. As such, it’s vital for web designers, content creators and SEO experts to stay ahead of the curve if they want to remain on top of their game.

With this in mind as we head into the New Year, let’s explore some of the most anticipated trends set to redefine the online experience when it comes to web design, content and SEO into 2024 and beyond…

Video content

The amount of video content on websites will continue to grow in 2024, with video content becoming more accessible and easier than ever to produce, edit and publish. Short form video content is a reliable and effective way to keep visitors to your website engaged, whether it’s product demonstrations, tutorials or even full virtual events.

Interactive content

B2B websites can further increase visitor engagement by adding more interactive content. To maximise how long visitors spend on your site, incorporate a variety of interactive design elements such as clickable content, calculators, assessments, engaging media files or any other types of interactive design elements relevant to your site.

Strong UX to increase conversions

Having a website with a strong user experience is hugely helpful when it comes to attracting the right leads. From this starting point, you can shepherd visitors through an engaging user journey that culminates in conversions right there on your site. In 2024, B2B companies must pay attention to those all-important website factors like page load speed, paths to conversion, compelling content, purposeful design, and convincing calls to action.

Accessibility as a core design principle

As we strive to create a fairer and more inclusive world for all, web designers will increasingly prioritise accessibility in their designs, ensuring that websites are inclusive and usable for people with disabilities. This includes optimising sites for screen readers, providing alternative text for images, and adhering to the latest web accessibility standards and regulations.

Sustainability integration

In 2024, sustainability is not just a buzzword, but an underlying core principle of businesses in all kinds of industries. To reflect this, your B2B websites must showcase sustainability efforts and eco-friendly initiatives, highlighting the increasing importance of environmental responsibility for your business.

So, there you have it! The top trends that we believe will reshape the online landscape in 2024. Web design, content creation and SEO will become more intertwined, creating a more visually impressive and user-friendly digital experience thanks to immersive designs and content, a smoother user experience and improved accessibility. Staying on top of these trends will be essential for any business looking to make their mark in the ever-evolving online space.

If your website is no longer fit for purpose and you need support to get it to where it needs to be, contact us for an initial chat. We specialise in developing B2B and not-for-profit websites from large, complex sites to landing pages for lead generation and internal intranets.

This latest thinking article was written by:


Jack Lenton
Content Manager