Following a competitive tender and pitch process we’re excited to have been chosen to design and build a new website for leading UK charity Cerebral Palsy Sport.

From our research for the pitch, we gained a real affinity for the fantastic work that the charity does. We were keen to show our enthusiasm during the pitch, sharing different ideas on how we could develop a strong UX for all stakeholders and an impactful website to bring the refreshed brand to life. We’re excited to kick-off the project by running two collaborative workshops on UX and brand messaging with an aim of launching the updated website in the summer.

Cerebral Palsy Sport is celebrating its 20th year of supporting thousands of young people and adults with cerebral palsy through events, training and partnerships. With the lack of opportunities to run in-person events, the charity took the opportunity to work on its strategy which includes a digital marketing plan. This new approach will help keep the community connected even more, enable them to find opportunities to be active at the click of a button and provide a more enhanced online offer for professionals, partners and clubs.

Sandy Drummond, Head of Marketing and Communications at Cerebral Palsy Sport said “It’s a really exciting time for Cerebral Palsy Sport. Following the challenging impact of COVID-19 on sport and our members, we are really looking forward to getting activities up and running again. The move to online events and services were crucial in keeping our members connected and active throughout the pandemic as well as the support from our virtual fundraising activities. We’ve had the opportunity to review our digital offer while developing our new strategy, the heart of which is providing access and opportunity for people with cerebral palsy to be active and have fun. We chose graphic designer Amy Goodall at Mad About The Brand to develop our new logo and brand identity for her bold style, creativity and originality and Embrace Marketing as our website development partner based on their design, technical and not-for-profit experience. We knew that we’d collaborate well with them during this important project. We are looking forward to launching our refreshed brand and website this summer which is set to be an exciting time for sport.”

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This latest thinking article was written by:

Ciarán Readon
Digital Director