by Embrace | Jun 4, 2025 | Branding, Creative, Digital, Storytelling, Strategy, Team
Embrace Marketing is a Gold Sponsor at B2B Live Manchester Embrace Marketing is to be a Gold sponsor at the B2B Live Manchester marketing event at Voco on Wednesday, 16 July 2025. B2B Live London is a long-established exhibition, but this is the first time that the...
by Jack Lenton | May 1, 2025 | Branding, Digital, Storytelling, Strategy
How to find the right tone of voice for your B2B brand Have you ever been reading a website page and felt your attention slowly slipping away? In B2B marketing, it can be easy to prioritise flashy graphics or messaging frameworks over the finer details – like tone of...
by Jack Lenton | Jul 3, 2024 | Digital, Display on Outsourced Marketing Page Blog Section, Strategy
How to craft effective B2B buyer personas Knowing how to craft detailed, effective buyer personas can be a game-changer for any B2B marketing strategy. It’s no secret that marketing costs money, and buyer personas are a great way to ensure that your budget is being...
by Jack Lenton | Jun 27, 2024 | SEO
How to measure the ROI of your B2B SEO campaigns Do you ever wonder if all that effort you’re putting into your SEO is actually paying off? With so many competing sites out there, running a B2B SEO campaign without knowing how to measure the results can feel like...
by Jack Lenton | Apr 24, 2024 | SEO, Websites
ChatGPT cheat sheet: how to make AI writing more human Can you believe that it has only been around 15 months since ChatGPT first launched? In that short time, the OpenAI application and a wide range of other innovative artificial intelligence tools have completely...
