Join us to build B2B brand power and influence your customers buying decisions at an upcoming event with Embrace! We’re presenting in partnership with Manchester Metropolitan University, NatWest and at the B2B Marketing Expo at the Excel in London in November!

Read on to find out about our hot topics and the dates and times to join our presentations…

Here’s more on our two hot topics…

Transform your marketing with a powerful B2B brand – with Becky Reardon, Brand Strategy Lead

Is your brand truly differentiated vs. the competition? Do you have a clear brand strategy and value proposition? Think about your key brand messages and then ask yourself “so what”? Do these messages truly resonate with and engage your audience?

All too often B2B organisations don’t unlock their true brand potential. Their messaging is similar to what their competitors are saying. Their brand visual identity is bland and doesn’t support their true proposition. How can you market your organisation successfully if you don’t have a clear brand purpose, differentiated messaging and a succinct statement about what your organisation does?

This session will help uncover the gaps you may have in your brand and how to tackle them. We’ll share a framework to develop a differentiated B2B brand. Our presentation will be jam-packed with helpful information and practical steps you can take to develop your brand.

How to influence your customers buying decisions – With Ciaran Reardon, Digital Director

The B2B buying process is complex, especially when higher value products and services are the focus. How do you get your customers from A) a cold lead to B) a willing purchasing customer that you’ll retain in the long run?

Have you mapped out the journey your different audience segments take to make a purchasing decision? Have you considered how to maximise engagement and resonance throughout their journey?

This session explores the different considerations across the five-stage buying process. We’ll touch on each stage including problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behaviour. It will help uncover areas where you might currently have gaps and offer fresh ideas on how you can develop your customer’s journey further

Join us at one of three events we’ll be presenting at over the coming weeks…

B2B Marketing Expo, London, 22nd November 2022

We’ll be exhibiting and presenting at the B2B Marketing Expo 2022 at the ExCel in London. The B2B Marketing Expo brings all the latest trends, industry insights, and expert knowledge on the future of all things B2B.

The exhibition is a not to be missed event for anyone in the B2B world and 7,500 delegates are expected to attend!

Our Digital Director, Ciaran Reardon, will present ‘How to influence your customers buying decisions’  at 11:45 AM on November 22, 2022 in the Digital Marketing Theatre.

Our Managing Director, Becky Reardon will present ‘Transform your marketing with a powerful B2B brand’ at 11:45 AM on November 23 2022, in the Brand, Video & Content Creation Theatre.

If you’re a B2B company and are looking for the latest marketing approaches, visit our stand – B2B-J64.

Register for free to attend:

Manchester Metropolitan University – 11th November 2022

If you can’t make it to the B2B Marketing Expo in London, you’ll be able to catch us at the SMART Cheshire Digital event at Manchester Metropolitan University in The Engines Room at Birchwood Park.

You can join fellow SMEs to see how you can add power to your B2B brand and map our your customer’s buying journey.

Our Digital Director, Ciaran Reardon, will be presenting ‘How to influence your customers’ buying decisions’ at 10:00AM.

Our Managing Director, Becky Reardon, will then be presenting ‘Transform your marketing with a powerful B2B brand’ at 10:30AM.

You can sign up here:

NatWest Accelerator Programme – 9th November 2022

This one is just for those on the NatWest Accelerator Programme. If you are, join us in person at NatWest, Spinningfields, in Manchester or you can also watch our presentation via a webinar link.

Our two presentations will be hosted at 13:30PM – 14:30PM on Wednesday, 9th November.

Can’t make the above events, but want to find out more? We’d love to hear from you.

Call 01625 789050 or simply email


This latest thinking article was written by:

Katie Hargreaves
Senior Content Excecutive