by Katie Hargreaves | Feb 22, 2024 | Brand
Why brand value propositions are important Who does your business serve and how are you different? Many organisations don’t have a clear brand value proposition for their organisation and/or products and services. Yet, from a wide range of experience across B2B and...
by Katie Hargreaves | Feb 6, 2024 | Brand
Why do a marketing audit If you’ve never thought about conducting a marketing audit on your business, then you are likely missing out on some fantastic opportunities. If you have a skilled marketing team in place, then it’s tempting to trust that your strategies don’t...
by Grace Williams | Jan 29, 2024 | Brand, Marketing
Five design trends set to take over in 2024 2023 is set to be an exciting year for graphic design. The combination of constantly evolving AI tools as well as an increased desire for more of a human touch will see varied bold leaps taken in the design world. Here are a...
by Katie Hargreaves | Jan 10, 2024 | Brand, Marketing
Top B2B marketing trends for 2024 Ready for the hottest B2B marketing trends for 2024?! As new trends, strategies and technologies emerge, find out the latest approaches to grab the attention of your customers and to stand out from the crowd. Let’s explore some of the...
by Jack Lenton | Dec 19, 2023 | Brand, Marketing
How to influence customer decision-making: The five-stage buying process With customers now expecting increasingly personalised services, understanding the customer’s decision-making journey is more important than ever. By knowing every step of your customer’s buying...
by Katie Hargreaves | Nov 15, 2023 | Brand, Marketing, Websites
What B2B marketing works and what doesn’t Mastering the art of B2B marketing is no mean feat! There are many skills and techniques that are essential to apply relevant strategies and activities to build brand awareness and enquiries. Whilst all B2B brands vary...
