by Jack Lenton | Oct 26, 2023 | Brand
Differentiation vs distinctiveness: How should brands stand out from the crowd? Are you clear on the unique qualities that make your brand stand out from competitors? When it comes to conveying the individual qualities of your brand to potential customers, two key...
by Becky Reardon | Oct 13, 2023 | Brand
Embrace to present and exhibit at B2B Marketing Expo London We’re presenting and exhibiting at the B2B Marketing Expo at ExCeL London for the third time on 29-30th November this year! If you haven’t been before it’s definitely worth a visit. There are lots of varied...
by Katie Hargreaves | Oct 11, 2023 | Brand, Marketing
Why marketing strategy is important Successful marketing results don’t just happen overnight. The more time you spend creating a clear strategy, the better your opportunities will be. Some business owners aren’t aware of the importance of a marketing strategy, but it...
by Katie Hargreaves | Aug 14, 2023 | Brand, Websites
Embrace rebrands East Cheshire NHS Charity We’re delighted to have developed and launched a refreshed brand, collateral and website for East Cheshire NHS Charity (formerly ECHO)! Our collaboration with East Cheshire NHS Charity, the official charity of East Cheshire...
by Becky Reardon | Jul 20, 2023 | Brand, Marketing
It’s time to review your mid-year marketing results We’re just over halfway through the year, so how’s it looking for you? Achieved all the brand and marketing goals you wanted to? All on track with your plan? From the experience of talking to companies of varying...
by Jack Lenton | Jun 20, 2023 | Brand
Why brand strategy is so important Branding is an essential aspect of any business, regardless of its size or industry. As Forbes magazine editor-in-chief, coincidentally named Steve Forbes, once commented: “Your brand is the single most important investment you can...