Successful marketing results don’t just happen overnight. The more time you spend creating a clear strategy, the better your opportunities will be.

Some business owners aren’t aware of the importance of a marketing strategy, but it plays a key part in helping to make decisions and achieve your business objectives– this can be internally or externally. Focusing on your marketing activities means your team is more aligned which helps to maximise the return of investment (ROI) ensuring resources are used effectively.

The saying goes “if you fail to prepare, then prepare to fail” and this is absolutely true. If you are not setting marketing goals, then the harsh reality is that you shouldn’t be expecting amazing results.

If you’re still not convinced, now is the time to get cracking and kickstart your marketing efforts if you’re not doing so already, and here’s why…

Target audience

A marketing strategy helps to identify and understand your target audience. This knowledge is crucial for tailoring marketing messages, products, and services to meet the specific needs and preferences of your target audience, leading to higher customer satisfaction and loyalty. It also means that you can build relationships and better communicate with them by developing deliverables which can speak to specific personas and develop a brand which meets the values of your audience too.


In a competitive market, a marketing strategy helps a business stand out from the competition. It can help you to reiterate your unique value proposition (UVP) of a product or service, highlighting what sets you apart from similar offerings. This can lead to an increased market share and your brand being recognised amongst current and new clients.


Pretty often, marketing budgets are limited and resources such as time, money and people are restricted. Crafting a marketing strategy can help to prioritise and allocate resources efficiently and effectively. It allows you to focus on marketing channels and tactics that are most likely to gain the best results.


Consistency is key because every time your content is seen, your brand is strengthened. Being persistent across various channels and touchpoints helps to build a strong and recognisable identity which is essential for the long-term success of your business. Whether you publish your content every day or once a week, it’s important that you choose and stick to a schedule which will secure trust and credibility with your customers.


The world of marketing is super dynamic and is constantly changing. A marketing strategy provides a framework for keeping up with the latest market trends and competitor activities. It means that your  business will adapt quickly to changes in consumer behaviour, technology, or industry trends, keeping you relevant and competitive.

Measurable results

A well-defined marketing strategy includes specific goals and key performance indicators (KPIs). This allows you to track and measure the effectiveness of your marketing. Measurable results provide valuable insights into what is and isn’t working, which can push you to make more data-driven decision-making. By analysing the market, it also highlights the potential challenges, and a marketing strategy can help mitigate any risks and reduce the impact of any unforeseen events.

What next?

Are you looking to outsource your marketing efforts, or wondering whether it’s the right choice for your business? Embrace Marketing is a specialist outsourced marketing agency. We’re a unique hybrid, as our team combines both in-house and agency skills and expertise. It makes our outsourced client relationships seamless, as we deeply understand the best way to integrate our team with your team.

Email for an initial chat or visit our Outsourced Marketing page for more on our approach.

This latest thinking article was written by:

Katie Hargreaves
Senior Content Excecutive