by Jack Lenton | Dec 19, 2023 | Branding, Digital, Strategy
How to influence customer decision-making: The five-stage buying process With customers now expecting increasingly personalised services, understanding the customer’s decision-making journey is more important than ever. By knowing every step of your customer’s buying...
by Katie Hargreaves | Nov 15, 2023 | Digital, Outsourced Marketing, Strategy
What B2B marketing works and what doesn’t Mastering the art of B2B marketing is no mean feat! There are many skills and techniques that are essential to apply relevant strategies and activities to build brand awareness and enquiries. Whilst all B2B brands vary...
by Katie Hargreaves | Oct 25, 2023 | Digital, Outsourced Marketing, Strategy, Team
Embrace expands team and announces promotions We have some exciting news – we’ve expanded our team and have announced key promotions. Since welcoming four new team members since December 2022, we have expanded the team to twelve! In 2023, we have seen a significant...
by Becky Reardon | Oct 13, 2023 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
Embrace to present and exhibit at B2B Marketing Expo London We’re presenting and exhibiting at the B2B Marketing Expo at ExCeL London for the third time on 29-30th November this year! If you haven’t been before it’s definitely worth a visit. There are lots of varied...
by Katie Hargreaves | Oct 11, 2023 | Digital, Outsourced Marketing, Strategy
Why marketing strategy is important Successful marketing results don’t just happen overnight. The more time you spend creating a clear strategy, the better your opportunities will be. Some business owners aren’t aware of the importance of a marketing strategy, but it...
by Jack Lenton | Aug 8, 2023 | Creative, Digital, SEO, Strategy, Websites
What to think about when designing a website Is your website up to scratch? Any business’ website often serves as the first impression that can make or break user engagement and hugely influence customer decisions. That’s why it’s crucial for successful businesses to...
