According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead. We understand how important client acquisition is for our B2B clients, which is why B2B website innovation is a priority for us.

Here are just a few examples of what’s driving our need for website innovation:

Keeping up with multi-billion-pound brands

When you get the easy, intuitive customer experience of Amazon – you start to expect it in other aspects of your life. One thing Amazon has done a fantastic job of is user experience (UX). Amazon provides that seamless, personal customer experience day in, day out. It’s an amazing thing to be able to create such strong brand loyalty through exceptional digital experiences.

Automating your marketing processes

Sometimes it feels like there aren’t enough hours in the day. Automating actions will streamline time-consuming tasks, so you can focus on the things that matter most, like building your customer base. What does automation look like? Examples include filling out forms and transferring data from one application to another and auto responding to enquiries. Automation can play an important role in joining up business development and marketing efforts.

Integrating different platforms

Having a choice of third-party platforms offers added functionality and automation opportunities. As technology continues to progress at a rapid pace, we’re finding that our B2B and not-for-profit clients are continually looking to integrate different platforms with their website. We build all client websites in WordPress which provides seamless integration of eCommerce, CRM, lead generation tools, analytics, heat mapping and membership platforms, to name a few. This ability offers a wealth of valuable customer data and helps keep everything joined up and automated.

Website load speed

From March this year Google switched to a Mobile-First Index.

What does this mean? Basically, only the content on the mobile version of your website will be indexed and ranked. That means your website’s mobile optimisation needs to be on-point, including your mobile load speed. If it isn’t, you’ll risk your search ranking and ultimately the opportunity to gain new website enquiries.

Website innovation is hurtling forward; don’t get left behind with an outdated website.

With experience in building large, complex B2B websites, we can help your business get ahead of the game. Contact us for an initial chat about the development of your website.

Email or speak to Ciaran, our Digital Director 01625 789050.

This latest thinking article was written by:

Ciarán Readon
Digital Director