Did you know that 92% of marketers now say video is at the heart of their marketing strategy? Or that, in 2022, it’s estimated that 82% of global traffic will come from video views? Video animations are one of the most powerful ways to interact with your customers within the digital space. Simply put, they’re graphic design assets that move, and which engage with your audience to help tell short, succinct stories. These engaging and memorable animated stories usually help to highlight key messages about your company, service and/or products. Since animations are becoming increasingly valuable to elevate your marketing campaigns, we thought we would explain why you should jump on the bandwagon – if you haven’t already!

Social media

As a part of the ‘scrolling’ generation on social media, videos are a great, immediate way to grab the attention of your audience. Of course, much depends on the quality of your content and how relevant it is; but the format it’s delivered in is equally important. In fact, 93% of marketers say they’ve landed a new customer on the strength of a video on social media. How amazing is that?! The human brain is known to remember pictures far more than words, so posting animations on your social media platform will certainly captivate your network!

Improved sales process

It should go without saying, but a short explainer video will always beat a 90-page PDF, hands down. Putting it bluntly, people are busy and want questions answered much faster than ever before. It’s also easier to demonstrate who and what your business does through videos – they are quick, informative, and convenient. According to Forbes, 64% of users are more likely to buy a product online after watching a video. Great, right?

Express yourself  

Animations are super adaptable to many types of businesses and industries – winner! They can deliver key information about any company that will engage and inspire your audience and provide fresh ideas and perspectives. Animations make it simple to exhibit your brand’s unique perspective and personality. They stay in the minds of your customers for longer and result in better recall.


You can pretty much generate an animation on any topic and in any style. We’d always recommend looking at how animations fit with your wider plan. Share the animation as broadly as possible, consider your website, social media, emailers, and sales presentations.  You could have a series of short animations on one topic to keep reinforcing your message or repurpose the content to create supporting materials such as blogs, podcasts, and interactive pdfs. Everyone takes information in differently, so having your videos in a variety of formats and on various channels will broaden your audience even further!

If you’d like to jump on board and join the video animation train, speak with us today. We can help record your brand videos, face-to-face or remotely. Email us at: hello@weareembrace.com

This latest thinking article was written by:

Katie Hargreaves
Senior Content Excecutive