by Katie Hargreaves | Apr 4, 2023 | Digital, SEO, Strategy, Websites
SEO techniques to avoid The term ‘SEO’ has been around since the mid-nineties, predating Google which was established in 1998. Back then, search engines like Yahoo ran like an online directory instead. Remember the Yellow Pages? Essentially, it was a huge, physical...
by Katie Hargreaves | Jan 12, 2023 | Digital, Outsourced Marketing, Strategy
B2B marketing trends for 2023 Hello, 2023! It’s that time of year again to set your marketing strategy if you haven’t done already. This blog touches on the key B2B marketing trends to be aware of in 2023 to get the most from your strategy and efforts. With 63% of...
by Katie Hargreaves | Nov 8, 2022 | Strategy, Team
Embrace to present at three upcoming events Join us to build B2B brand power and influence your customers buying decisions at an upcoming event with Embrace! We’re presenting in partnership with Manchester Metropolitan University, NatWest and at the B2B Marketing Expo...
by Katie Hargreaves | Oct 31, 2022 | Digital, Outsourced Marketing, Strategy
To Christmas or not to Christmas? Christmas is just around the corner! Where has the year gone?! When we all begin to wind down for the festive season, the B2B world, in turn, becomes less engaged with online content as they prepare for the new year ahead. So, how do...
by Katie Hargreaves | Aug 18, 2022 | Digital, Strategy, Websites
Why to get serious about CRM How joined up is your sales and marketing? Are you using a customer relationship management (CRM) system to track your prospects and customers and to align your sales and marketing activities? We find that many SMEs struggle to implement...
