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B2B marketing trends for 2023

B2B marketing trends for 2023

B2B marketing trends for 2023 Hello, 2023! It’s that time of year again to set your marketing strategy if you haven’t done already. This blog touches on the key B2B marketing trends to be aware of in 2023 to get the most from your strategy and efforts. With 63% of...
Embrace to present at three upcoming events

Embrace to present at three upcoming events

Embrace to present at three upcoming events Join us to build B2B brand power and influence your customers buying decisions at an upcoming event with Embrace! We’re presenting in partnership with Manchester Metropolitan University, NatWest and at the B2B Marketing Expo...
To Christmas or not to Christmas?

To Christmas or not to Christmas?

To Christmas or not to Christmas? Christmas is just around the corner! Where has the year gone?! When we all begin to wind down for the festive season, the B2B world, in turn, becomes less engaged with online content as they prepare for the new year ahead. So, how do...
Why to get serious about CRM

Why to get serious about CRM

Why to get serious about CRM How joined up is your sales and marketing? Are you using a customer relationship management (CRM) system to track your prospects and customers and to align your sales and marketing activities? We find that many SMEs struggle to implement...
How to use LinkedIn for lead generation

How to use LinkedIn for lead generation

How to use LinkedIn for lead generation Interested in growing your target audience and enquiries on LinkedIn? Whether you want to improve your strategy through automation, content or tracking your performance, see our infographic for our top tips on using LinkedIn to...