by Jack Lenton | Jul 19, 2023 | Marketing
Is Threads the new Twitter in B2B marketing? Times could be changing in the B2B social media landscape: the negative publicity that followed Elon Musk’s acquisition of Twitter has been followed by the launch of Threads, a new micro-blogging app that’s set to challenge...
by Jack Lenton | Jul 13, 2023 | Marketing, Team
Why should you outsource marketing? The role of the marketeer in today’s world looks very different to what it looked like just five years ago! Marketeers are now expected to be jack of all trades and masters of everything! What we’re talking about is the vast skills...
by Jack Lenton | Jul 6, 2023 | Marketing
How account-based marketing works If you’re not currently applying account-based marketing as part of your strategy you are likely missing out on some fantastic opportunities. We often work with clients who are offering high value products and services to their B2B...
by Jack Lenton | Apr 18, 2023 | Marketing, Websites
Which SEO metrics are most important to track? If you are reading this blog, you probably already know how crucial search engine optimisation (SEO) is to digital marketing. But did you know there are a few key SEO metrics that can hugely improve the effectiveness of...
by Katie Hargreaves | Apr 4, 2023 | Marketing, Websites
SEO techniques to avoid The term ‘SEO’ has been around since the mid-nineties, predating Google which was established in 1998. Back then, search engines like Yahoo ran like an online directory instead. Remember the Yellow Pages? Essentially, it was a huge, physical...
by Jack Lenton | Feb 23, 2023 | Marketing, Websites
ChatGPT and AI: The end of the (content) world? Jack Lenton, Senior Content Executive at Embrace ponders the impact of ChatGPT and AI on content generation. Every so often, an invention comes along that is so ground-breaking it completely transforms the way we live...
