by Jack Lenton | Apr 18, 2023 | Marketing, Websites
Which SEO metrics are most important to track? If you are reading this blog, you probably already know how crucial search engine optimisation (SEO) is to digital marketing. But did you know there are a few key SEO metrics that can hugely improve the effectiveness of...
by Katie Hargreaves | Apr 4, 2023 | Marketing, Websites
SEO techniques to avoid The term ‘SEO’ has been around since the mid-nineties, predating Google which was established in 1998. Back then, search engines like Yahoo ran like an online directory instead. Remember the Yellow Pages? Essentially, it was a huge, physical...
by Jack Lenton | Feb 23, 2023 | Marketing, Websites
ChatGPT and AI: The end of the (content) world? Jack Lenton, Senior Content Executive at Embrace ponders the impact of ChatGPT and AI on content generation. Every so often, an invention comes along that is so ground-breaking it completely transforms the way we live...
by Jack Lenton | Feb 8, 2023 | Marketing, Websites
Get the most out of Google’s SEO algorithm The past couple of years have been challenging, hectic, scary, unpredictable, and many more things all at once. Google’s search algorithm is constantly evolving to provide the best possible user experience. In recent years,...
by Katie Hargreaves | Jan 12, 2023 | Brand, Marketing
B2B marketing trends for 2023 Hello, 2023! It’s that time of year again to set your marketing strategy if you haven’t done already. This blog touches on the key B2B marketing trends to be aware of in 2023 to get the most from your strategy and efforts. With 63% of...
by Becky Reardon | Dec 15, 2022 | Brand, Marketing, Websites
Is your B2B brand ready for 2023? Most businesses are focused more than ever when it comes to their objectives and growth plans for the next 1-5 years. With the impact of the pandemic and now a recession – we have to be! There’s no room for not having a solid...
