The role of the marketeer in today’s world looks very different to what it looked like just five years ago! Marketeers are now expected to be jack of all trades and masters of everything!
What we’re talking about is the vast skills required to execute successful marketing strategies that join up with sales and demonstrate ROI.
The marketing function now covers a huge array of skills: strategy, planning, copywriting, design, reporting, research, digital marketing, social media, public relations, advertising, website and SEO, sales support materials, events, video, podcasts… the list goes on!
Unless you have a large marketing department which covers this wide array of skills – outsourcing your marketing or some of these aspects to experts in their field makes absolute sense!
In this blog, we explore the various advantages of outsourcing your marketing, and shed some light on where it makes sense for businesses to consider this approach.
Gain expertise
Outsourcing marketing means you can tap into an entire range of marketing expertise, collaborating with professionals who live and breathe all aspects of it daily. If done right, your marketing efforts can benefit from fresh ideas on strategies to achieve your objectives based on approaches that have been proven with similar companies to yourself. Your outsourced marketing partner should add extreme value – being able to seamlessly offer the full marketing function or an exact specialism you don’t have the skills or resource for in-house.
Be more cost-effective
Hiring and training a talented in-house marketing team can be a significant financial investment. On top of salaries and training costs, there are also additional costs that come with accessing all the necessary marketing tools and software. By outsourcing marketing, you can convert these fixed expenses into more flexible costs. This allows you to only pay for the specific services you need, whether it’s a one-off branding or website project, or ongoing marketing campaigns. Outsourcing also eliminates the need for extra costs such as office space and equipment, further reducing your overall expenses.
Time savings
Marketing is often time and attention consuming, encompassing market research, campaign planning, content creation, analytics and more. It also frees up your internal team to focus on crucial projects best suited to their experience and expertise. Your outsourced marketing partner should not create additional work for you. They should absorb your world, deeply understand your business, objectives, and target audience, and hit the ground running – continuously offering fresh ideas along the way.
Advanced tools and technologies
Marketing is a modern and fast-moving industry, with new tools and technologies constantly emerging. Staying up to date with these advancements can be challenging for in-house teams. Outsourcing marketing can be a quick and easy way to have access to state-of-the-art tools and technologies that you may not be aware of, lack resources in or expertise to use effectively. Marketing agencies often invest in cutting-edge software, analytics platforms, and automation tools to drive results for their clients and stand out against their competitors. By outsourcing, you can benefit from these resources without having to worry about acquiring and maintaining them yourself.
Keeping things flexible
As your business evolves and grows, so will your marketing needs. Scaling an in-house marketing team can be tricky, especially if you require specialist talent. Outsourcing marketing can provide the flexibility to scale your efforts appropriately based on your business requirements, allowing you to adapt to changing demands without the hassle of recruitment, training, or layoffs.
Is outsourcing right for you?
Outsourcing marketing offers tons of benefits for all kinds of businesses. By making use of their expert knowledge, you can reduce costs, save time, gain access to advanced tools, and enjoy increased flexibility. But it’s important to note that outsourcing isn’t a one-size-fits-all solution, so make sure you’re clear on your business needs, goals, and budget before deciding whether outsourcing is the right choice for your marketing strategy. In the right hands, outsourced marketing can be a game-changer that propels your business to new heights of success.
What next?
Are you interested in outsourcing your marketing efforts, or wondering whether it’s the right choice for your business? Embrace Marketing is a specialist outsourced marketing agency. We’re a unique hybrid, as our team combines both in-house and agency skills and expertise. It makes our outsourced client relationships seamless, as we deeply understand the best way to integrate our team with your team.
You’ll find that we quickly understand what your business does and what makes you different, your objectives and how best to engage your target audience. We always hit the ground running, supporting with a priority list of actions to make an immediate difference to your sales and marketing efforts. Email us for an initial chat or visit our Outsourced Marketing page for more on our approach.
This latest thinking article was written by:
Jack Lenton
Senior Content Executive
