by Becky Reardon | Feb 10, 2022 | Brand
How emotion builds stronger B2B brands Where’s the emotion in B2B marketing? Often non-existent, isn’t it?! That’s a problem – because emotion creates personal, instinctive connections. B2B marketing seems to be much more rational and factual when compared to B2C...
by Becky Reardon | Sep 16, 2021 | Brand, Team
Embrace wins two branding pitches in one day We’re thrilled to have won two competitive pitches for brand development projects in one day! One is for a new sustainability brand for a global healthcare company and the other is for a new cutting-edge cloud-based brand...
by Becky Reardon | Mar 4, 2021 | Brand
Brand emotion: How do you choose which socks to wear? How do you choose which socks to wear? There’s more to picking which socks to wear than you first think. You might have practical considerations like what works best with my outfit, you might need sport socks to go...
