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Embrace launches refreshed brand and website

Embrace launches refreshed brand and website

Embrace launches refreshed brand and website We’re delighted to have launched our refreshed Embrace brand and website! With a purpose to embrace what makes client’s brands truly different – we decided that it was time for a refresh to better communicate what makes...
Why Colour is Essential for B2B Brand Success

Why Colour is Essential for B2B Brand Success

Why Colour is Essential for B2B Brand Success When we consider the different elements which make up a brand’s identity, the colour palette is a crucial component in how people envision your brand. Humans are extremely visual beings; and, as colours are so powerful,...
Instantly connect through storytelling

Instantly connect through storytelling

Instantly connect through storytelling Regardless of what industry sector you’re in, every organisation has a story to tell! Generating a clear and compelling story can make a big difference to your branding, marketing, and communication efforts. Captivating stories...
How emotion builds stronger B2B brands

How emotion builds stronger B2B brands

How emotion builds stronger B2B brands Where’s the emotion in B2B marketing? Often non-existent, isn’t it?! That’s a problem – because emotion creates personal, instinctive connections. B2B marketing seems to be much more rational and factual when compared to B2C...
Upcoming design trends for 2022

Upcoming design trends for 2022

Upcoming design trends for 2022 Trends in the design world tend to shift and change at a relatively slow pace. That said, many aspects of design have begun to reflect the chaos and uncertainty we’ve all encountered during the last couple of years. As a team, we’ve...