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Common brand identity mistakes not to make

Common brand identity mistakes not to make

Common brand identity mistakes not to make So, you’ve crafted your brand strategy and brand value proposition, now it’s time to create or refresh your brand visual identity. But wait, before you get started have a read of this. Our Senior Design and Brand Manager...
Pharma rebrands in the spotlight

Pharma rebrands in the spotlight

Pharma rebrands in the spotlight Traditionally, global pharma companies would often shy away from bold, fresh branding, instead sticking to a more corporate and ‘safer’ approach. Given the serious and sensitive nature of their work, it’s understandable that...
B2B email marketing is here to stay

B2B email marketing is here to stay

B2B email marketing is here to stay Think email marketing is a thing of the past? Think again. As the world of marketing continues to develop, organisations are as always looking for the best channels to share their latest campaigns and updates with their target...
Embrace launches refreshed brand and website

Embrace launches refreshed brand and website

Embrace launches refreshed brand and website We’re delighted to have launched our refreshed Embrace brand and website! With a purpose to embrace what makes client’s brands truly different – we decided that it was time for a refresh to better communicate what makes...
Why Colour is Essential for B2B Brand Success

Why Colour is Essential for B2B Brand Success

Why Colour is Essential for B2B Brand Success When we consider the different elements which make up a brand’s identity, the colour palette is a crucial component in how people envision your brand. Humans are extremely visual beings; and, as colours are so powerful,...