by Becky Reardon | Mar 8, 2022 | Brand
Instantly connect through storytelling Regardless of what industry sector you’re in, every organisation has a story to tell! Generating a clear and compelling story can make a big difference to your branding, marketing, and communication efforts. Captivating stories...
by Becky Reardon | Feb 10, 2022 | Brand
How emotion builds stronger B2B brands Where’s the emotion in B2B marketing? Often non-existent, isn’t it?! That’s a problem – because emotion creates personal, instinctive connections. B2B marketing seems to be much more rational and factual when compared to B2C...
by Sophie Stubbs | Jan 11, 2022 | Brand
Upcoming design trends for 2022 Trends in the design world tend to shift and change at a relatively slow pace. That said, many aspects of design have begun to reflect the chaos and uncertainty we’ve all encountered during the last couple of years. As a team, we’ve...
by Embrace | Oct 26, 2021 | Brand
How to build brand trust Since the pandemic, 70% say trusting a brand is more important today than in the past. ¾ of B2B organisations will also stay loyal due to brand trust – even if it’s more expensive than an alternative provider! Obviously if you’ve had a...
by Becky Reardon | Sep 16, 2021 | Brand, Team
Embrace wins two branding pitches in one day We’re thrilled to have won two competitive pitches for brand development projects in one day! One is for a new sustainability brand for a global healthcare company and the other is for a new cutting-edge cloud-based brand...
by Ciarán Reardon | Jun 10, 2021 | Brand, Marketing
Why LinkedIn is vital to B2B marketing strategy How LinkedIn is transforming B2B marketing strategy LinkedIn had a surge in popularity during COVID-19. Clocking up to 722 million members, 29 million of those in the UK, people have used the platform to connect,...
