by Embrace | Jul 20, 2023 | Digital, Outsourced Marketing, Strategy
We’re just over halfway through the year, so how’s it looking for you? Achieved all the brand and marketing goals you wanted to? All on track with your plan? From the experience of talking to companies of varying sizes across B2B industries, it’s fair to say...
by Embrace | Jul 19, 2023 | Digital, Outsourced Marketing, Strategy
Times could be changing in the B2B social media landscape: the negative publicity that followed Elon Musk’s acquisition of Twitter has been followed by the launch of Threads, a new micro-blogging app that’s set to challenge the blue bird’s supremacy! Whilst LinkedIn...
by Embrace | Jul 13, 2023 | Digital, Outsourced Marketing, Strategy
The role of the marketeer in today’s world looks very different to what it looked like just five years ago! Marketeers are now expected to be jack of all trades and masters of everything! What we’re talking about is the vast skills required to execute successful...
by Embrace | Jul 6, 2023 | Digital, Outsourced Marketing, Strategy
If you’re not currently applying account-based marketing as part of your strategy you are likely missing out on some fantastic opportunities. We often work with clients who are offering high value products and services to their B2B audiences. Taking an account-based...
by Embrace | Jan 12, 2023 | Digital, Outsourced Marketing, Strategy
Hello, 2023! It’s that time of year again to set your marketing strategy if you haven’t done already. This blog touches on the key B2B marketing trends to be aware of in 2023 to get the most from your strategy and efforts. With 63% of businesses increasing their...
by Embrace | Oct 31, 2022 | Digital, Outsourced Marketing, Strategy
Christmas is just around the corner! Where has the year gone?! When we all begin to wind down for the festive season, the B2B world, in turn, becomes less engaged with online content as they prepare for the new year ahead. So, how do you still grab your market’s...