Why brand strategy is so important

Why brand strategy is so important

Branding is an essential aspect of any business, regardless of its size or industry. As Forbes magazine editor-in-chief, coincidentally named Steve Forbes, once commented: “Your brand is the single most important investment you can make in your business.” A business’s...
What is brand architecture?

What is brand architecture?

Brand architecture is hugely important and can bring numerous competitive benefits for all types of B2B organisations. Brand architecture is an excellent way to strategise and organise your products and/or services. In this blog post, we’ll explore what brand...