by Embrace | Jul 20, 2023 | Digital, Outsourced Marketing, Strategy
We’re just over halfway through the year, so how’s it looking for you? Achieved all the brand and marketing goals you wanted to? All on track with your plan? From the experience of talking to companies of varying sizes across B2B industries, it’s fair to say...
by Embrace | Jul 19, 2023 | Digital, Outsourced Marketing, Strategy
Times could be changing in the B2B social media landscape: the negative publicity that followed Elon Musk’s acquisition of Twitter has been followed by the launch of Threads, a new micro-blogging app that’s set to challenge the blue bird’s supremacy! Whilst LinkedIn...
by Embrace | Jul 13, 2023 | Digital, Outsourced Marketing, Strategy
The role of the marketeer in today’s world looks very different to what it looked like just five years ago! Marketeers are now expected to be jack of all trades and masters of everything! What we’re talking about is the vast skills required to execute successful...
by Embrace | Jul 6, 2023 | Digital, Outsourced Marketing, Strategy
If you’re not currently applying account-based marketing as part of your strategy you are likely missing out on some fantastic opportunities. We often work with clients who are offering high value products and services to their B2B audiences. Taking an account-based...
by Embrace | Jun 20, 2023 | Branding, Creative, Strategy
Branding is an essential aspect of any business, regardless of its size or industry. As Forbes magazine editor-in-chief, coincidentally named Steve Forbes, once commented: “Your brand is the single most important investment you can make in your business.” A business’s...
by Embrace | Jun 1, 2023 | Branding, Creative, Strategy
Brand architecture is hugely important and can bring numerous competitive benefits for all types of B2B organisations. Brand architecture is an excellent way to strategise and organise your products and/or services. In this blog post, we’ll explore what brand...