Why brand strategy is so important

Why brand strategy is so important

Branding is an essential aspect of any business, regardless of its size or industry. As Forbes magazine editor-in-chief, coincidentally named Steve Forbes, once commented: “Your brand is the single most important investment you can make in your business.” A business’s...
What is brand architecture?

What is brand architecture?

Brand architecture is hugely important and can bring numerous competitive benefits for all types of B2B organisations. Brand architecture is an excellent way to strategise and organise your products and/or services. In this blog post, we’ll explore what brand...
Five design trends set to take over 2023

Five design trends set to take over 2023

The past couple of years have been challenging, hectic, scary, unpredictable, and many more things all at once. From the Black Lives Matter movement to a global pandemic and the threat of nuclear war, the likelihood is all of us have felt more unrest in the last two...
Is your B2B brand ready for 2023?

Is your B2B brand ready for 2023?

Most businesses are focused more than ever when it comes to their objectives and growth plans for the next 1-5 years. With the impact of the pandemic and now a recession – we have to be! There’s no room for not having a solid strategy and plan. Those that aren’t...
Pharma rebrands in the spotlight

Pharma rebrands in the spotlight

Traditionally, global pharma companies would often shy away from bold, fresh branding, instead sticking to a more corporate and ‘safer’ approach. Given the serious and sensitive nature of their work, it’s understandable that historically pharma branding has focused on...