by Embrace | Dec 19, 2023 | Branding, Digital, Strategy
With customers now expecting increasingly personalised services, understanding the customer’s decision-making journey is more important than ever. By knowing every step of your customer’s buying process inside out, you can better understand how to get them on board...
by Embrace | Dec 14, 2023 | SEO, Websites
Artificial intelligence (AI) has undoubtedly been one of the biggest talking points of 2023, and its impact is already being felt across all kinds of industries. The rise of AI is already making a difference in the world of digital marketing and search engine...
by Embrace | Nov 15, 2023 | Digital, Outsourced Marketing, Strategy
Mastering the art of B2B marketing is no mean feat! There are many skills and techniques that are essential to apply relevant strategies and activities to build brand awareness and enquiries. Whilst all B2B brands vary greatly across industries, there are proven...
by Embrace | Oct 26, 2023 | Branding
Are you clear on the unique qualities that make your brand stand out from competitors? When it comes to conveying the individual qualities of your brand to potential customers, two key approaches are important to consider: differentiation and distinctiveness. Both...
by Embrace | Oct 25, 2023 | Digital, Outsourced Marketing, Strategy
We have some exciting news – we’ve expanded our team and have announced key promotions. Since welcoming four new team members since December 2022, we have expanded the team to twelve! In 2023, we have seen a significant increase in revenue and profit. The key to this...
